Delegation from the Fashion Design and Engineering Department Visits Shanghai KunShengJianXing Sports Service Information Technology Co., Ltd. for Exchange

Author: Wang Yanzhen   Photographer: Wang Nan

To deepen industry-education integration, accurately align with industry demands, and enhance the quality and efficiency of talent training for the Fashion Design and Engineering major, a delegation from the Fashion Design and Engineering Department of our school—composed of teachers Wang Yanzhen and Wang Nan—recently visited Shanghai KunShengJianXing Sports Service Information Technology Co., Ltd. (hereinafter referred to as “KunShengJianXing Sports Service”). The visit aimed to gain an in-depth understanding of the enterprise’s innovative practices in digital supply chain construction, event services, and brand operation within the sports equipment sector, and jointly explore new possibilities for university-enterprise cooperation and talent training.

As an integrated one-stop sports scenario service provider rooted in competitive sports, KunShengJianXing Sports Service focuses on the core field of sports equipment and has built a full-chain service system of “digital technology + supply chain + operational services.” During the exchange, the enterprise’s responsible persons detailed the company’s development history, business layout, and industry advantages, with a focus on presenting four core business segments: digital supply chain, B2B bulk procurement, event/venue/sports training services, and own-brand operation. The company has aggregated resources of over 100 domestic and foreign sports brands, establishing a “multi-brand, full-category, and customized” supply system. It serves more than 1,000 enterprises and institutions across sports, education, finance, and other sectors, and has participated in equipment support for numerous large-scale events such as the Shanghai Student Sports Meeting and the FISU World University Five-a-Side Football Championship. It has accumulated rich experience in sports equipment customization and scenario-based solutions.

Accompanied by the enterprise’s representatives, the visiting team from our school conducted an on-site tour of the company’s premises, gaining an intuitive understanding of the design and R&D, customized production, and supply chain management processes of sports apparel and professional equipment. During the bilateral exchanges, the teachers’ representatives from our school, combined with the curriculum setup and talent training objectives of the Fashion Design and Engineering major, conducted in-depth discussions with the enterprise on industry pain points such as functional innovation of sports equipment, application of fabric technology, and customized design services. Both parties agreed that in today’s era where sports equipment increasingly emphasizes technological integration and user experience, the combination of universities’ theoretical research and enterprises’ frontline practices will effectively promote product innovation and industrial upgrading.

This visit has built a bridge for communication between the university and the enterprise, enabling the school to accurately grasp the latest development trends and talent demand orientation of the sports apparel industry. In the next step, our school will further optimize the talent training program for the Fashion Design and Engineering major, promote the precise alignment of curriculum content with industry demands and enterprise standards, explore cooperation models such as co-constructing internship and practice bases and jointly carrying out project R&D. This will realize the sharing of resources and complementary advantages between the university and the enterprise, cultivate more high-quality applied talents for the industry, and contribute to the high-quality development of the sports equipment industry.